Press Releases | TOMY

IN PARTNERSHIP WITH ELECTRONIC ARTS AND RETAIL MONSTER, TOMY AWARDED LICENSE FOR PLANTS VS. ZOMBIES VIDEO GAMES SERIES

Thursday, October 22, 2020
OAK BROOK, IL (October 22, 2020) – TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, has signed a deal with Electronic Arts Inc. (NASDAQ:EA), brokered by licensing agent Retail Monster LLC, to bring the Plants vs. Zombies video game characters to life via plush.
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TOMY AND UNIVERSAL BRAND DEVELOPMENT COLLABORATE ON TOY LINE INSPIRED BY ILLUMINATION’S UPCOMING MOTION PICTURE, SING 2

Tuesday, October 20, 2020
OAK BROOK, IL (October 20, 2020) – TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, has collaborated with Illumination and Universal Brand Development to introduce a line of toys based on characters from Illumination’s upcoming animated motion picture, Sing 2, which is currently set to be released on December 22, 2021.
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TOMY INTERNATIONAL, INC., ACQUIRES FAT BRAIN HOLDINGS LLC, EXPANDS TOMY’S PRESENCE IN DIRECT TO CONSUMER PLATFORM WITH THE POPULAR FAT BRAIN TOYS® BRAND OF TOYS AND GAMES

Monday, October 19, 2020
OAK BROOK, IL (October 19, 2020) – TOMY International, Inc., the subsidiary of TOMY Company, Ltd., responsible for North America, South America, Europe and Australia, and a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, announced today it has completed the acquisition of Fat Brain Holdings LLC. Fat Brain, located in Elkhorn, Nebraska, is a privately-held developer, marketer and seller of innovative, quality children’s toys, games and gifts.
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TOMY AWARDED MASTER TOY LICENSE FOR UPCOMING ANIMATED FILM “RON’S GONE WRONG” FROM DISNEY AND LOCKSMITH ANIMATION

Wednesday, October 14, 2020
OAK BROOK, IL (October 14, 2020) – TOMY International, Inc., a leading global designer, producer and marketer of a broad range of innovative, high-quality toys, is bringing kids a “Best Friend Out of The Box” with a new line of toys based on upcoming animated film “Ron’s Gone Wrong” from Disney and Locksmith Animation.
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TOMY INTERNATIONAL LAUNCHES NEW TOMICA INSTAGRAM COMBINING HISTORY AND TRIVIA FOR BRAND FAN ENTERTAINMENT

Wednesday, October 14, 2020
CHICAGO, IL (October 14, 2020) – TOMY International launches a new Instagram page to keep U.S. fans informed and entertained, as adults return to increased downtime at-home. During its 50th year, TOMICA diecast vehicles have re-emerged in the U.S. marketplace, with a collection of detailed, sleek and uniquely funky Japanese styling. The Instagram feed will engage with car aficionados on both the history and new 2020 collection that celebrates the detail and high- quality design of the motor miniatures.
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TOMY INTRODUCES RIZMO, AN INTERACTIVE SING-AND-DANCE TOY THAT EVOLVES FROM BUNDLE OF FUR TO BUNDLE OF FUN WITH THE HELP OF KIDS ON EARTH

Monday, September 16, 2019
Rizmo has traveled from the far reaches of the universe to arrive just in time for the holiday season as the #1 hot toy on every kids’ wish list!

OAK BROOK, IL. (September 12, 2019) ― TOMY, a leading global designer, producer and marketer of innovative, high-quality toys, today unveiled Rizmo™, the first-ever “evolving toy” that listens, learns, remembers and actually grows—both in play value and physical form. TOMY’s decades of experience and rich industry history, and the company’s track record for proven success in innovative plush and robotics, have come together in this remarkably interactive creature. Over the last few months, Rizmo has been previewed by popular YouTube influencers and industry experts, and recently won “Best Toy” in the Variety toy category at the Tokyo Christmas Toy Trade Show, indicating that across the globe Rizmo will be one of the most highly sought-after holiday toys of 2019. Watch video
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HIGHLY-ANTICIPATED NORTH AMERICAN RELEASE OF TOMICA COLLECTIBLE DIE-CAST VEHICLE LINE HITS WALMART STORES

Tuesday, August 13, 2019
Limited-Edition Models Exclusively Available Now at Walmart Stores in US and Canada

OAK BROOK, IL (August 13, 2019) ― TOMY International, a leading global designer, producer and marketer of innovative, high quality toys, announces the retail availability of Tomica collectible die-cast vehicles in Walmart stores across North America. The highly-anticipated North American release of this leading global die-cast brand brings superior quality, die-cast metal construction, authentic “real car” features, attention-todetail and a wide variety of models to collectors in the US and Canada. Tomica’s iconic collectible die-cast vehicles are available in the die-cast collectible aisle at Walmart stores across North America starting today.
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TOMY INTERNATIONAL ROLLS RITZY ROLLERZ INTO TOYS “R” US CANADA

Thursday, April 25, 2019
Ritzy Rollerz, an all-new girls’ collectible line on wheels, arrives at local Toys “R” Us Canada stores this week

OAK BROOK, IL (April 25, 2019) ― TOMY International, a leading global designer, producer and marketer of innovative, high quality toys, announces the arrival of its all-new girls’ collectible line, Ritzy Rollerz, at Toys “R” Us Canada. Ritzy Rollerz are adorable collectible characters on wheels with unique personalities and feature a variety of fashionable finishes, like shiny chrome, cozy fur, sparkles or real hair, for an extra glamorous look. In addition to the character vehicles, the line boasts feature-filled playsets designed to help kids build their own individual Ritzy Rollerz worlds.
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TOMY International Names Greg Miller Senior Vice President of Baby Brands

Thursday, April 4, 2019
Miller brings over 30 years of brand development and marketing experience to drive sustainable growth across TOMY’s portfolio of infant and toddler brands.

OAK BROOK, IL (April 4, 2019) ― TOMY International, Inc., the subsidiary of TOMY Company, Ltd. responsible for North America and South America, announces the appointment of Greg Miller as Senior Vice President of Baby Brands. Miller brings more than three decades of consumer product expertise to his new role, where he will assume leadership over The First Years, Boon and JJ Cole brands. The appointment is effective immediately.
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Global Leader TOMY Ready to Play in Entirely New Categories for 2019

Friday, February 15, 2019
TOMY, a leading global designer, producer and marketer of innovative, high quality toys, infant and toddler products, is making bold moves in 2019, unveiling a host of all-new, innovative proprietary and licensed toy brands to complement its existing portfolio at Toy Fair New York (booth #3003). TOMY brings ingenuity with extensions to existing brands including Lamaze, John Deere, Big Loader, KiiPix, Stink Bomz and more, while adding entirely new brands which extend the company's reach into new and trending categories.
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TOMY INTERNATIONAL TO MANUFACTURE OFFICIALLY LICENSED BATTLING TOYS FEATURING WWE® SUPERSTARS

Thursday, February 14, 2019
TOMY International, a leading global designer, producer and marketer of toys and infant products today announced a multi-year licensing agreement with WWE to produce battling toys featuring WWE Superstars that will be available at mass retailers in the Fall of 2019. Built upon WWE’s larger-than-life Superstars, the line will provide unique and evolving battling game play where fans will be able to pit their favorite Superstars against each other, choosing from the likes of John Cena, The Rock, Undertaker, Seth Rollins, AJ Styles and more. TOMY will produce a comprehensive, innovative line of battling toys for the Americas, Europe, the Middle East, Africa, Australia and New Zealand.
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Tomy International Announces Plans For First-Ever, One-Time Limited-Edition John Deere Replica

Thursday, December 20, 2018

TOMY International, a leading global designer, producer and marketer of toys and infant products, announces a one-time opportunity to own a massive, intricately detailed John Deere 1:16 Scale S780 Combine developed as part of the ERTL Collectibles farm toys brand. TOMY, under its ERTL Brand, is offering fans and collectors a unique opportunity to get in on this limited production run via a pre-order program at John Deere Dealerships across the U.S. and Canada. To enhance collectability, the tooling for this replica will be permanently destroyed after initial production.

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TOMY International Announces New, Consolidated, Easy-To-Navigate Website

Friday, December 7, 2018
Today, TOMY International, a leading global designer, producer and marketer of toys and infant products, announces its newly consolidated website featuring each and every award-winning brand from the company. The new www.tomy.com includes advanced navigation, an updated layout, expanded content including videos and product instruction, and the ability to share a cart across all brands; creating a more convenient holiday shopping experience for their valued customers.
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Retro-Cool Kiipix™ Poised To Top Holiday 2018 Wish Lists

Tuesday, September 25, 2018
With trend experts predicting that nostalgia and retro themes will be big 2018 holiday gift drivers, TOMY International steps up to the plate with the release of KiiPix™, an affordable instant picture printer that produces retro-stylized photos from any smartphone. KiiPix recently launched in 12 countries around the world and is now available in Canada at Toys R Us Canada, Walmart Canada, Hudson’s Bay Company, Home Outfitters and Showcase, as well as on Amazon.ca. KiiPix has been well-received by industry experts and enthusiasts and is on its way to selling one million units worldwide in its first year.
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Tomy International Launches Kiipix™: The Affordable, Portable Instant Photo Printer

Wednesday, June 27, 2018
TOMY International, a leading global designer, producer and marketer of toys and infant products, is proud to announce the release of KiiPix™, originally introduced to great success in Japan as Printoss in late 2017, an affordable instant picture printer that produces retro-stylized photos from any smartphone. KiiPix will be launched later this month in 12 countries around the world including, but not limited to, the UK, France, Germany, Italy, Spain, Austria, Swiss, Belgium, Canada, New Zealand and the United States, with plans to expand sales into other Asian countries in future. KiiPix has been well-received by industry experts and enthusiasts, having attracted a great deal of attention around the world at industry trade shows, and TOMY anticipates selling one million units worldwide this year.
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TOMY International Announces New 4-in-1 Remote Control Bottle Warmer from The First Years

Thursday, March 15, 2018
TOMY International, a leading global designer, producer and marketer of innovative, high-quality infant and toddler products, is excited to unveil the first of many upcoming innovations for new parents and babies with the 4-in-1 Remote Control Bottle Warmer from The First Years. This revolutionary appliance, which has recently been selected by Khloe Kardashian for her baby registry on Amazon.com, www.amazon.com/KhloeKardashianBabyEssentials, changes the bottle warmer playing field with a simple one-touch remote that streamlines middle-of-the-night feedings. Unlike anything else on the market, The First Years 4-in-1 Remote Control Bottle Warmer lets parents prepare and keep a bottle cool, preset a warming time and activate by wireless remote to quickly warm the bottle. The 4-in-1 Remote Control Bottle Warmer also heats baby food jars and sanitizes pacifiers and is available now at Target, Babies “R” Us, Buy Buy Baby, Walmart and Amazon.com in the United States (suggested retail $69.99).
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TOMY International Announces Partnership for The First Years with Child Development Expert, Dr. Maureen O’Brien

Monday, January 1, 2018
TOMY International, a leading producer of high-quality infant and toddler products, has partnered with Maureen O’Brien, PhD, a nationally recognized parenting expert, for The First Years brand. Dr. O’Brien is a well-respected speaker and author, and her psychology expertise includes child development as well as parent support, education, and promotion of healthy parent-child relationships. Dr. O’Brien earned her PhD at the University of Minnesota and held a Postdoctoral position at Harvard University. Dr. O’Brien will provide child development expertise and advice related to product innovation for The First Years brand.
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